Saturday, December 18, 2010

Just When Things Are Good...

I don't listen to radio that much these days. The new car's full media integration with USB drive AND SD Card (in addition to a 6-disc changer, but who uses CD now anyway) makes radio a truly alternative choice, especially with the endless advertisements, staid selections AND idiotic deejays.

If I was to tune in to anything, it would normally be either XFM (103.0) or BFM (89.9). Most often I would just let XFM play me the best that local music could offer. I like XFM because (1) not much advertising (2) minimal deejay interruption (3) great songs.

I think Malaysian music is undergoing a sort of renaissance. Its cyclical in nature. We used to be ahead of the Indonesians, then we sort of lost our way with the focus on mono-syllabic named bands like Spin, Spoon, Scoin. Then everybody was into hip-hop, but it never really fit in with the older set, which kinda explains how Siti Nurhaliza (which came out at around the same time as Poetic Ammon & Too Phat) could dominate for so long. Yes, kids love hip-hop, but only parents had the money to buy an album.


Now, we finally have a mature, creative era of great songs sung by relevant artistes that transcends age, culture and language. Kids and their parents can dig Faizal Tahir, Yuna & Aizat. Our hip-hop has gone beyond the lame cliche of old and now contains sublime rhymes carried out by people like Malique, Altimet and Joe. We've even basically thrown away soapy jiwang karat rock away with a whole new bunch of "indie" bands making it big on the mainstream.

Tell me you didn't bob your head when you hear Bunkface and I'll tell you you've lost your groove. We've got young and upcoming vocalists who no longer subscribe to Siti's scream it if you mean it mantra like Ana Raffali, Zee Avi & Liyana Fizi.

It's all great news for the fans. I think the quality's up to the par of anything I can pick out from the Indonesians these days. Unfortunately, I think it's too late.

Just when our music standard has been raised to a level where everyone could be proud of, our artistes will no longer be financially rewarded for their work. Long gone are the days where a popular Juara Lagu winner will sell more than a million album (Raihan did that), have sold-out stadium concerts (Search, Wings used to, and still is, packing in the fans), or basically become a freaking rock star.

With parents also now in tune to digital downloads, and kids being kids wanting things for free, it is almost impossible to find anyone actually purchasing an album, even from foreign artist. Without album sales, it's almost impossible for record companies to think about organizing a concert.

No corporate sponsors want to sponsor a concert of an artist who couldn't sell records, without realizing that in today's day and age, the lack of record sales doesn't automatically make an artist unpopular.

It's sad that it has come down to this, but the future is even bleaker. Unless of course there is a significant change in the way record companies and artistes approach the problem. But let's just hope for now, despite not making as much money as Slam ever did, our new crop of singers, songwriters, producers and musicians continue doing it for the sake of us music lovers. If you do, trust us, we'll promise to download your song.

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